To promote Focus Features award-nominated film, Boy Erased, Adam and team helped create an integrated marketing campaign that included strategically placed digital banners and video, a digital channel which covered the film’s conversion therapy theme, social promotion, publicity and an advanced screening on National Coming Out Day which benefited, The Trevor Project (the largest LGBT suicide prevention organization), that included actors from the film and many Hollywood notables. The campaign significantly overdelivered on contracted ad impressions, publicity for the film’s trailer, and promotion for the film’s PSA message from actor and singer, Troye Sivan.