To promote Google’s Change the Game initiative which spotlighted women in gaming, Adam and team helped Google partner with lifestyle and gaming influencer, Ari Fitz, and her girlfriends to play their favorite Google Play Games while having a conversation about the challenges and opportunities women face in the gaming industry today.  Ari shot four videos which appeared on her social handles. In addition, Out Revolution created custom branded content feature stories that ran on popular LGBT sites targeted to females. The videos drew significantly higher engagements than Google expected along with strong advertisement click through rates and feature story page views.