Stoli Nighthawks was a multi-city digital and event nightlife program which introduced Stoli Vodka’s new Hot n Sticki Flavors to LGBTQ nightlife enthusiasts in New York City, Miami, Chicago, and Los Angeles. The Nighthawks included bartenders, DJs, nightlife promoters and guests. Each event drew approximately 150 party people who enjoyed complimentary Stoli cocktails while dancing to the hottest pop music and dance beats. After each event, guests purchased paid Stoli cocktails and partied the night away. Stoli received extensive social promotion and an online recap which extended their reach and drove word of mouth. Stoli renewed Nighthawks the following year.