Adam and team created a Verizon Holiday Party in New York City in order to drive awareness for the wireless leader’s network and seasonal promotion sale. Over two hundred mobile obsessed party people sipped on cocktails, networked, flirted with Verizon’s red hot Santa Daddy & texted over 1,000 fun and flirty messages and pictures via a short code to a large screen that appeared front and center at the party. Verizon reported their largest text-per-person ratio from an Eastern region multi-cultural event and ran the following year a significant upfront LGBT advertising and custom content year long program.